Hook Example: Analogy

A speaker to members of a company’s speakers bureau…

In a delightful book called In One Day, the author states that “each day 100,000 Americans stand up to make a speech. If they were all waiting their turn at the same soapbox, they would form a line 28 miles long. It would take the last speaker nine hours just to walk to the podium.”

So one way to look at that means that on any given day, your audience has 99,999 other speakers to choose from. Why would they choose you?

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