Hook Example: Analogy

A speaker to members of a company’s speakers bureau… In a delightful book called In One Day, the author states that “each day 100,000 Americans stand up to make a speech. If they were all waiting their turn at the same soapbox, they would form a line 28 miles...

Humanizing Example: Quote

A speechwriter on the importance of preparing for a speech… I’m reminded of William Lyon Phelps, the famous Yale professor, critic, and lecturer, who used to say he got credit for only one-fourth of his after dinner speeches. “Every time I accept an invitation...
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